A lifelong fascination with pop culture, combined with a decade of marketing leadership experience help me develop approaches that can survive the boardroom and the group chat.
The best work comes from paying attention to culture, understanding what people care about, and making something that works for the business too. I trust my gut, but back it up with solid research — all while keeping things smart, simple, and practical.
We all know and love Dave’s Killer Bread. It’s the #1 organic bread in the country and the #2 bread, period. Did you know they also make snacks? Don’t worry, neither did I!
Dave entered a new category but no one noticed.
Break Dave out of the bread aisle.
America is full of shit.
Humanize the most ignored nutrient.
Orderly is the first food delivery app that aggregates options based on speed, but speed alone isn't sticky enough to keep people in the app.
Social platforms own the boredom scroll.
Keep users in Orderly by serving up the right content.
Undemanding content is a ritual of release.
Turn downtime into showtime.
Wine has a Gen Z problem! They’re not avoiding it because they hate it, they’re avoiding it because they hate feeling out of control in a world that never forgets.
Gen Z isn't drinking wine like previous generations.
Reimagine wine's role for a generation leaving it behind.
In sureveillance culture, sobriety feels like safety.
With Wonderwerk, you hold the glass, it doesn't hold you.
Motel 6 has a bit of an image problem. Motels aren’t exactly a “flex,” and most people don’t choose a budget hotel… so much as they end up there.
Motels are seen as a last resort.
Rebuild cultural relevance for Motel 6.
The hotel isn't the destination, it's the basecamp.
Show that proximity is Motel 6's greatest asset.
Decoding communities from the inside out — what they do, why they do it, and why it matters.
I work hard. I do the research. I come prepared. But I’m also collaborative, supportive, and genuinely excited about other people’s ideas.
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